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In a surprising move, Snoop Dogg recently revealed that his announcement of ‘giving up smoke’ was, in fact, a strategic marketing campaign for Solo Stove’s smokeless fire pits. The cryptic social media post had initially sparked reactions and skepticism from fans and celebrities alike, with many doubting the hip-hop icon’s departure from cannabis.
However, Snoop Dogg clarified on Monday that he has entered into a partnership with Solo Stove, a leading company in smokeless firepit technology. Making the announcement on X (formerly Twitter), he declared, “I’m done with smoke. I’m going smokeless with @SoloStove.”
In a video accompanying the post, Snoop Dogg explained, “I know what you’re thinking: Snoop! Smoke is kind of your whole thing! But I’m done with it. Solo Stove fixed fire. They take out the smoke.”
Watch the video below.
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