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ClayCo’s Rising Star Shines Again in Empowering Visuals
Latto continues her reign in hip-hop with the release of her latest video for “Brokey,” featuring Rubi Rose, Desi Banks, and contest winner Yadira Ramirez. Known for her unapologetic lyrics and vibrant visuals, Latto delivers a powerful anthem addressing financial independence and empowerment, all while adding humor and Southern charm.
The “Brokey” video highlights Latto’s signature ATL pride, with scenes shot at iconic landmarks. Comedian Desi Banks plays the “brokey” boyfriend, bringing humor to the message of ditching financially unreliable partners. Rubi Rose’s role as a hotline operator adds to the comedic yet empowering narrative, encouraging women to stand up for themselves.
A standout in the video is Yadira Ramirez, a former Waffle House employee who was fired after participating in Latto’s viral “Brokey Challenge.” Her story went viral, catching Latto’s attention, leading to her winning the challenge, receiving $10,000, and starring in the music video. Ramirez’s appearance in the video, alongside Latto’s clever nod to Waffle House with stacks of waffles, has been celebrated by fans. Listen to: Sugar Honey Iced Tea
Watch the video below.
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