Ciara – JUMP ft. Coast Contra

Ciara Brings Nostalgia and Energy in New Video for “Jump”

Ciara is back with a bang! The Grammy-winning artist and entrepreneur has just released the music video for her latest single, “Jump.” Directed by Dave Meyers, this visual masterpiece combines Ciara’s signature dance moves with bold fashion, captivating effects, and nostalgic callbacks to her early hits. Fans of Ci Ci’s iconic style won’t be disappointed as she takes us on a high-energy journey through multiple scenes, bringing vibrancy and flair to every frame.

Opening with a cheerleading routine, Ciara brings youthful energy to the video as her squad chants the infectious lyrics: “You like it when I make that thang jump / You go ‘Wow’ when I make that thing jump.” The video transitions seamlessly from a school sports field to a lively parking lot scene, where Ciara, donning red curly hair and bold cut-out shorts, dances alongside low riders in perfect sync with the track’s pulse.

The rooftop scenes are a visual highlight, featuring Ciara in an all-black outfit with knee-high sneakers as she flawlessly performs her iconic “Goodies” walk. Each outfit change — all 14 of them — adds another layer of excitement, from Canadian tuxedo-inspired denim looks to a daring ensemble on top of a freight train.

Closing the video, Ciara and featured act Coast Contra deliver a finale packed with electric energy. Surrounded by dancers, 4-wheelers, and striking choreography, the video wraps up with a smile, leaving fans eager to hit replay. Visit Ciara Online

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